A Good, Strong Sales Letter Will Get Your Phone Ringing

Clients and Prospects Who Want Information Will Read Your Letters, Even if They Seem Long to You

 There’s a lot of urban myth around these days. 

Some say that because of television, the Internet, and personal digital assistants, no one wants to read anything that’s longer than 25 words.

They say that our society’s attention span rivals that of a gnat, (maybe there is some truth to that one…..) and that NO ONE will take the time to read a letter of several pages that includes any kind of detail.

That is true for those who are not at all interested in your product or service.  They’ll read your mail over the waste basket and if they’re not grabbed right away by a catchy headline, into the circular file it goes.

BUT, ongoing marketing research continues to show that for people who are interested in a product or service, the game changes completely.   These people are interested in BUYING something they want or need, and they want to know the details.

A good sales letter is simply a sales presentation on paper, including an invisible conversation with a potential buyer that includes handling their objections and moving toward a close (a call for some action on their part).

Selling on Paper

Writing good sales letters is an art in itself.  There are experts in the field who charge $100,000 plus a share of gross sales for writing a single letter.

Fortunately for you, we’re not in that league, not YET.   We have prepared a number of sales letters that you can use to contact your current clients, or to solicit new ones in an area that interests you.

These sales letters get results, because they’re focused on the buying triggers that make people realize their need for long-term care insurance.  The letters also help move people past their objections and put them in an open frame of mind, ready for you to educate and sell them using the Pool of Money reports and the Simple Long-Term Care SolutionTM sales system.

The letters are ready to take to your printer, or you can use our printer and have them delivered straight into your clients’ hands, with little handling on your part except transmitting your mailing list to the mailing house.

Go now to check out these letters that will help you build your business and generate an ongoing stream of referrals!