Stand Out from the Crowd with Simple, Clear, and Compelling Direct Marketing Tools

Make Your Mark and Get Clients and Prospects Coming to YOU!

Whether you need to create a basic awareness of the need for long-term care insurance, or you’re focusing on a specific issue, you can get the marketing tools you need right here. We’ll be continually adding more tools, so keep coming back for direct marketing pieces that will Intrigue, Engage, Inform, and bring you business.

Order here and they’ll be delivered to your door, customized with your contact information and anything else you want!

WHO DOESN’T NOTICE ELVIS?

Elvis draws attention; simple as that. And Elvis impersonators top the list when it comes to clichéd fun. Add to the mix a little poker, one of the hottest entertainments around, and you’ve got a recipe for reader intrigue. A couple of quick-hitting stats and facts will engage them; and your personal info, customized onto the postcard, will give you exposure. All you’ll have to do is follow up…and if you know the 5 Simple Steps to Selling LTCi, you’re ready to go from opening to close in 30 minutes or less. Check out the success ratio of this dynamic direct mail piece!

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RENEWAL TIME: REMIND BUSINESS CLIENTS TO PROTECT THEMSELVES, TOO

Include this distinctive and simple message in your renewal package, or send it ahead of a renewal meeting. Now is the easy, natural time to transition from talking about helping employees protect their lives to talking about whether your client has done enough to protect him/herself? Focus on an individual policy or maybe a multi-life approach that benefits your client and the employees. Show yourself as an advisor with a holistic approach and broaden your sales capabilities.

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RENEWAL TIME: HELP INDIVIDUAL CLIENTS AVOID THE BIGGEST RISK TO RETIREMENT ASSETS

If your clients don’t realize long-term care is destined to have an impact on most of our (Boomers) lives, then they’re not paying attention to the mainstream media these days. Be sure you meet your fiduciary duty to point out the financial (not to mention emotional) risks they face if they don’t protect at least some of their retirement assets from the rising costs of long-term care.

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TURNKEY DRIP CAMPAIGN: BUILD AWARENESS OVER TIME & HELP THEM RECOGNIZE THE NEED

The best way to generate interest is to have third parties do the pitching for you, but will you stay on top of the latest news and personal stories? Let us do the research for you, and edit the right media clips, expert testimonies and so forth. At least twice a month (probably once a week, though), we’ll send you a powerful message from national experts or journalists that demonstrates the need for better long-term care planning. All you’ll have to do is forward it to your own mailing list, with a little note from you. Then follow up as you watch everyone’s interest rise and resistance soften. You’ll be building a reputation as the LTCi Go-To Pro, and you’ll be doing good for your clients.

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WHAT IS LTCi AND WHY SHOULD ANYONE CARE?

Whether or not you’ve sold LTCi before, you’ll be ready when your clients ask you to explain LTCi to them. All you’ll have to do is send them this visual, distinctive, easy to read, informational piece, crafted using the same techniques we used when creating financial education for The Wall Street Journal and others. You won’t look boring or stodgy, your clients will learn a lot in a matter of minutes, and everything will be in place for you to go from intro to close in 30 minutes or less.

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