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The Simple Long-Term Care Solution™ Complete Toolkit Will Change Your Experience of Selling Long-Term Care Insurance Forever!
Selling long-term care insurance doesn’t have to be a long, drawn-out, frustrating affair!

The Complete Toolkit includes everything you’ll need to make selling long-term care insurance seem like simple common sense, to both you and your clients.
- Forget those torturous two hours over a kitchen table, trying to get your client to understand why they should pay thousands of dollars to get a couple hundred dollars a day in benefits;
- Show them the REAL money: the true cost of care when they’re likely to need it, AND their options for managing that risk, either buying a policy and letting the insurance company handle it, or trying to pay for their care with their own assets;
- Learn what to say and what to ask to immediately get your client’s attention focused on the true value of long-term care insurance;
- Learn how to quickly separate the deniers from the planners, and to take your leave from the deniers as quickly as possible;
- Learn exactly what to say to the planners to help them make the right decision: and most of the time, that’s to buy long-term care insurance as fast as they can!
IN ADDITION to two complete sales tracks (one for new prospects or those that don’t understand long-term care, and one for known clients or those that already understand the long-term care risk), the Complete Toolkit includes much, much more:
- Long-Term Care Insurance Basics
- Tips for keeping explanations simple, understandable, and brief. Includes updated tax deductibility charts.
- The Pool of Money calculator and reports
- The calculator and the reports allow you to present customized options for each of your clients, to show them the real risk they face and their options for handling it
- The Quick Start-to Finish Guide
- An instant refresher course and “cheat sheet” for quick reference when you’re speaking to a client, on the phone or in person
- Ready-to Use Marketing Tools
- High-impact direct mail pieces, post cards, phone scripts and flyers to let your clients and prospects know you’re an expert in long-term care insurance
- Consumer Seminar Presentation
- Complete with notes, full-color hard copy in a binder for immediate use and a version on CD for use with large groups
- Additional sales tools
- Answers to specific objections, the cost of being under-insured, a sample request for proposal, tips for preparing clients to complete an application and sail through the underwriting process, how to get the most from your Brokerage General Agent, and more
- Added Values
- A cost of care report from the MetLife Mature Market Institute, showing cost of care in all metro areas of the United States; plus two top-selling books to help you succeed in your business.
These items can be purchased separately in the Go-To Pro Store. If you bought each item individually, the total cost would be well over $1,700! So buying the toolkit gives you real value and a big head start on your competition.
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