Our New, Simple Approach to Selling Long-Term Care Insurance Will Help You Earn an Extra $100,000 This Year, While Giving You Time to Enjoy It
You Will Learn Proven Strategies That Get Results Fast by Following a Few Simple Steps
Tired of struggling to sell long-term care insurance (“LTCi”)?
Have you given up trying to sell it because you think it’s too: time-consuming, boring, expensive, hard to sell?
Well, think again!
Because what we’re going to show you will revolutionize your thinking about long-term care insurance forever.
Even if you’re already a Pro at selling LTCi, we can help you get even better sales results!
What was once difficult is now easy, thanks to a whole new approach to LTCi that lets you make lots more sales in a WHOLE lot less time.
That’s right. Separate the potential buyers from the tire-kickers in 5 minutes or less. Show the buyers in less than 30 minutes all the facts they’ll need to make a decision.
Millions of Americans need long-term care insurance right now. Not enough agents and financial planners are offering it to them. Half an hour of your time is all it takes to give people the peace of mind they want and need.
So let other agents stay stuck in their ignorance—
It just leaves more open territory for you. The Boomers are retiring, they have money, and they’re nervous about protecting the nest-eggs they’ve worked so hard for all their lives.
They want experts, real Go-To Pros who can give them solutions in the quickest and easiest way possible!
There’s a Whole New Way to Present Long-Term Care Insurance That Clients Immediately Understand
You’re about to see a sales program that’s so simple, you can learn it in a single evening.
Never again will you worry about having confidence in front of your clients, even if you’ve never sold LTCi before.
You’re about to see a sales approach so elegant, it’s feels like common sense to you and to your clients. It clearly demonstrates the financial risk of the long-term care event and lays out the options to cover the risk, in dollars and cents.
Don’t Buy the Myth that Long-Term Care Insurance is Difficult To Sell
Are you stuck in the myth that Long-Term Care Insurance (“LTCi”) is too complex to sell, and that clients don’t want to talk about it?
Just read on, and we’ll show you:
- How to quickly identify the right prospects for long-term care insurance
- How to easily separate the deniers from the planners
- How to explain the true value of long-term care insurance in five minutes or less
- How to multiply your revenue by adding simplified long-term care insurance to your group clients
- How to have confidence when presenting long-term care insurance
- How to protect your clients’ interests and boost your income at the same time
The “Secret” That’s Right Under Your Nose
It’s actually quite amazing that long-term care insurance has gotten the reputation among insurance agents and financial planners for being difficult to sell.
When you see that the SALE boils down to ONE simple concept, and to ONE important question, and to ONE obvious answer….you’ll be kicking yourself for all the money you’ve left on the table until now.
And then you’ll get get busy reaping the huge harvest of commissions from your clients, who will be eternally grateful to you for helping them solve their million-dollar problem.
Here are a few facts about long-term care insurance you may not have thought of:
- it creates a separate pool of money to shelter your clients’ hard-earned retirement income and assets from the risk of a long-term care event (it’s like having a dedicated bank account to protect the rest of their assets);
- the risk of a long-term care event is over 50% for anyone who reaches age 65; (compare that to the risk of an auto accident or home fire, which nearly everyone insures against…)
- hundreds of thousands of the Boomer generation will live into their 80s, 90s, and even 100s ~ the longer you live, the greater the chance of needing long-term care;
- there are only a few moving parts in a long-term care insurance policy;
- LTCi has the highest retention rate of almost any type of insurance sold today (about 98%!!)
- once you sell a policy, there’s virtually NO SERVICE, because most policy-holders won’t have a claim for 20 to 30 years!!!!!
The secret is: selling long-term care insurance is a piece of cake: when you do it using this new, highly-simplified system!
Introducing the Simple Long-Term Care Solution™
Fact is, most long-term care policies on the market today were created for the older generation. Long-term care insurance was thought of as a senior product – to be sold to those in retirement to protect against the soon-coming need for assistance with their daily life.
There was also a belief in the industry that agents should only sell lifetime benefits to their clients, so they’d have an unlimited pool of money to handle their long-term care.
But none of this took into account the huge Boomer generation.
As Boomers began dealing with long-term care for their parents, they experienced the huge costs and anxiety caused by the need to care for aging family members. Many Boomers purchased long-term care insurance not only for their parents, but for themselves.
This dropped the average age of purchase from 72 just a few years ago, to 57 today. And it’s still dropping!
The typical age when most people go on claim is around age 83.
So what happens when insurance companies have to project the cost of an event that’s not likely to happen for 25 or 30 years??? The price goes up to protect against all the unknowns plus the known cost of inflation – today at least 5 percent per year.
The Simple Long-Term Care Solution™ was created so that many more people can afford the protection that long-term care insurance provides to their retirement lifestyles, assets, and income.
- It is based on research into how the vast majority of people use long-term care, and makes the product affordable and tailored to the individual’s specific needs,
- It demonstrates the financial need for long-term care in simple terms and shows clients the options for protecting themselves.
- It provides a way for clients to protect against the most-likely risk, at a price they can afford.
- And, it allows you, the agent, to quickly and simply qualify prospects and focus on those who “get it” and are ready to purchase now.
How Does The Simple Long-Term Care SolutionTM Work?
First, it’s a new approach to selling LTCi that strips away unnecessary elements so you can explain everything so quickly and effortlessly, you’ll sound like an expert even if you’ve never sold it before.
The Simple Long-Term Care Solution™ Toolkit itself is incredibly simple and easy. It has everything you’ll need to learn The Simple Long-Term Care Solution™ and succeed with it immediately. We’ve put endless hours into distilling and clarifying it so that it will feel like “Insurance 101” to you right away.
We take you step by step through the process:
- how to identify the right prospects in your current book of business,
- how to approach anyone (whether current clients or not) and ask the right questions that lead to a long-term care insurance sale,
- how to give an “elevator pitch” that will get you appointments and referrals in quick-hit situations,
- how to know within five minutes if you’ve got a good prospect,
- how to avoid the trap of explaining minute details of riders and optional features,
- how to deal instantly and easily with objections and procrastination,
- and how to have your prospect virtually close the sale for you.
The Simple Long-Term Care SolutionTM works.
It’s already changing how people see long-term care insurance. It’s already changing how long-term care insurance is sold.
- it’ll earn you thousands of dollars you never expected—
- bring you new-found levels of client appreciation—
- generate dozens of referrals you never anticipated--
- and all while making your sales much smarter, simpler and faster.
The Pool of Money Calculator
A critical piece of the toolkit is the Pool of Money calculator.
This software, designed and built specifically to make long-term care insurance sales, helps you create customized reports for each client. Each report takes about two minutes to produce, and it is the key to qualifying prospects in 5 minutes or less, and closing sales in 30 minutes or less.
The toolkit outlines exactly how to walk your clients through the reports to show them exactly what their long-term care risk is, and shows them in black and white their options for covering the risk.
Clients can see their options clearly right away. They’ll never ask again what long-term insurance is for or think it’s too expensive. They can see for themselves that it’s actually a bargain when compared to the value it gives them.
You can also purchase access to the online Pool of Money calculator separately, outside The Simple Solution Toolkit. We’ve given you several options that include various numbers of reports monthly, plus additional sales training opportunities. See the Pool of Money Calculator for complete information on this new, simple way to boost your LTCi sales into the stratosphere!
We Show You How to Get Results— And Quickly!
We know how busy you are, and we know that for most of you, long-term care insurance is not your main line of business.
We also know, though, that long-term care insurance is getting more and more attention in the public eye, and that your clients will soon begin asking you about it if they haven’t already.
Why should you continually prospect for new clients, when you can easily sell more products to your existing clients ~ especially one they desperately need and will be so grateful that they own?
Why should you let other agents sell long-term care insurance to your clients ~ when it’s so easy and profitable to do it yourself??
Why shouldn’t you get in on this Perfect Storm of Opportunity NOW, before everybody jumps onto the bandwagon?
We show you not only how to make the sale, but how to market long-term care insurance to your clients and to new prospects, including tested marketing pieces ready to print or email, phone scripts for when they call in, and a sales track to follow to qualify and close sales like you’ve never thought possible.
What could be easier???
The Solution Is Easily Within Your Reach
The Simple Long-Term Care SolutionTM could very well save your clients from incredible trauma and overnight poverty. And it’s a solution that will make your commissions skyrocket, your stress level nosedive, and your reputation as the Go-To Financial Professional soar.
The Simple Long-Term Care SolutionTM is grounded in the knowledge and wisdom of some of the most successful agents and experts in the business…distilled to its simple essence so you can learn it quickly, implement it easily, and help clients recognize that they clearly, absolutely need the lifestyle and asset protection that long-term care insurance provides.
This simple-to-learn system tears through all the myth and mystery that makes long-term care insurance seem too complicated or difficult to sell. It lays out a sales technique that’s so simple and straightforward—and brief—your clients will easily understand the product choices, and their decision to buy will become self-evident.
How Do We Know This Will Work for You?
Hundreds of agents are now using The Simple Long-Term Care SolutionTM system and reporting great results. You’ll see many testimonials throughout this site, and will hear them on the training teleseminars.
We’ve had decades of experience helping agents succeed with health insurance and other financial products. Susan Blais has developed successful sales and marketing campaigns for agents, with some of the biggest names in healthcare, such as WellPoint Health Networks, PacifiCare, and others. Marc Robinson has developed numerous successful consumer and financial planning programs, for names like Chubb, Wells Fargo, Prudential, and the Wall Street Journal, among others.
As an example of how the system works, here’s Susan’s own story, from her first retail sale of LTCi:
“I had never sold long-term care insurance before, but a colleague called and asked me about it. I got a quote for her and ran the numbers through The Pool of Money calculator. When I got to the appointment, I realized this person knew a lot about long-term care insurance, because she and her brother had to pay $6,000 per month for their mother’s care before she passed away.
I showed her the report that indicated she’d have over $2,000,000 in her pool of money by age 83 (she’s 50 now), and that the annual premium was $2,800. She asked, “Is that the ANNUAL premium?” When I said yes, she said, “that’s the plan I want.”
Sale closed, in less than 5 minutes!!!!! I took the app and check on the spot, and she’s now a happy owner of long-term care insurance. And she’s referred two family members to me as well.”
Now I don’t retail insurance as a rule ~ but I HAD to prove to myself, beyond a shadow of doubt, that this system works before I could heartily endorse it you. There in print is the living proof ~ clients who understand the huge risk of long-term care GET IT when they see the numbers laid out in black and white.
This system allows you to show them the risk very quickly, in a way they can’t deny.
And if for some reason they don’t get it, you can move on to the NEXT client in five minutes or less ~ no harm, no foul. GONE are the days of spending two hours over a kitchen table trying to twist someone’s arm into a purchase.
You can do the qualifying over the phone, and have a ready and willing purchaser waiting for you if you do sit down face-to-face. (Although some agents are having success selling totally over the phone using this system…)
You Have a Responsibility as Well as an Opportunity…
If YOU don’t talk to your valued clients about the necessity for long-term care insurance, in order to protect their retirement and ensure they get the benefit of their decades of hard work, WHO WILL???
Chances are, especially if you now sell health insurance, employee benefits, or business insurance, YOU are the insurance professional that your client knows best and trusts most.
How would you feel if you got a call from their spouse or child after they developed a chronic health issue, if you hadn’t offered them the tremendous protection that long-term care insurance provides? Wouldn’t you wish you had????
And the problem is even bigger than that: because if you fail to protect a whole generation’s retirement income, that they’ve been striving for years to build, then the future looks bleak for millions of Americans. Advisors like you are the real key to everyone’s future financial success!
You have more than an incredible, almost evergreen sales opportunity—you have a duty to help your clients protect their futures.
Will you be ready?…or will you let other agents take the commissions right out of your wallet—or gain access to your valuable clients, or worse yet, open yourself to future liability exposure?
You’ll Learn the System and Begin Selling in Almost No Time
The Simple Long-Term Care SolutionTM is so elegant in its simplicity that you will literally:
- learn all you need to know in just one sitting
- have the tools to walk you through every step of a sale
- have a fool-proof on-site guide that doubles as the concise presentation tool for your clients, and
- transform long-term care insurance from a complex, confusing product into a common sense, highly welcome purchase.
And that’s just the beginning. With The Simple Long-Term Care Solution TM, you’ll never have to worry about “not knowing enough” or trying to untangle confused clients. In fact, we’ve tested, refined, distilled, and retested this program so that you can:
- recognize whether someone’s a sale or a dead-end in less than five minutes
- close every sale in 30 minutes or less,
- harvest a bumper crop of low-hanging fruit that your competition ignores, and
- become the trusted Go-To Pro that Boomers desperately need to guide them through the anxious times ahead.
An Investment in Your Future
The Simple Long-Term Care SolutionTM will absolutely revolutionize your long-term care insurance sales success.
- Your profit per client will skyrocket.
- You’ll get more referrals than you thought possible.
- You’ll spend less time selling LTCi and making more money.
- You’ll enjoy the rewards of being the Go-To Pro that clients and even other agents will go to for long-term care insurance.
And, with your first LTCi sale, you’ll earn back much more than the cost of the tools that got you there, and from then on your return on investment is all gravy!!!!
Why not invest today in this program that will pay for itself in no time and generate profits for you for years to come??
What’s Holding You Back?
We know, despite everything we’re saying, and all the positive feedback we’re getting, and all your desire to make more money in fewer hours, that you still may have trouble letting go of those ingrained beliefs about long-term care insurance. But don’t let them control you.
Keep in mind…
We’d all like to kick ourselves for missing incredible opportunities. You know how the story goes:
If only I’d…
…bought some of those stocks when the Internet was first taking off
…bought some investment homes when the real estate market started heating up
…kept those old baseball cards instead of giving them away.
So, What Are You Going To Do This Time?
Another one of those rare opportunities is right in front of you. Will you take advantage of it this time, or will you let it be one more “If Only” story in your business history???
It’s always the early movers who gain the biggest advantage. The sooner you act, the better your life will be next year, the year after, and the years after that.
NOT TO MENTION…the satisfaction you’ll get from helping clients enjoy their retirement years KNOWING that this major need is taken care of…
- Are you going to be like those mediocre agents who have to work harder and harder just to keep up, walking right past a bumper crop of low-hanging fruit, even when it almost hits them in the head?
- Will you be like so many others, who have the fruit brought right to their table (in the form of current clients) and yet consciously avoid taking it—all because of their misguided notion that long-term care insurance isn’t worth their time or effort?
- Will you be like those insurance “professionals” who ignore their fiduciary duty to help clients see their need and ability to own long-term care insurance?
- Will you have clients’ families calling you, threatening to sue because you didn’t advise them properly?
What will you be doing over the next twelve months?
Will you be ignoring all the opportunity right in front of you, and complaining how hard business is?
Will you be kicking yourself next year for seeing this opportunity before the storm really hit, and not taking advantage of it?
Or, will you be enjoying extra wealth and chuckling about the way life used to be, before you discovered this easy way to boost your income and your referral stream???
One Sale Is All It Takes…
- to show you how easy it can be to sell long-term care insurance,
- to give you a whole new confidence about your selling skills,
- to give you that great feeling that comes from helping others get what they want,
- to convince you you’ve just found a new Key to the Mint!
- and, to more than cover the cost of your investment in the tools that got you there.
Don’t Waste Any More Time!
Click below to see all the details and to order now.
Click Here for the Pool of Money calculator.
Click Here for The Simple Long-Term Care Solution™ Toolkit.
Susan M. Blais Marc Robinson
